Just as a brand is made up of different elements, so is the foundation of Public Relations.
At ProAktiv, we pride ourselves in the following key competencies:
In telling a client’s story, we devise a sequence on how to put the message across in a way that creates some type of emotional connection with the varied audiences.
We believe in adaptive Communication delivered visually, orally and editorially when relating to both media and stakeholders.
We consider ourselves storytellers that understand every nuance of our client’s business and therefore package our news for different platforms whether internally or externally.
We believe in understanding how people interact, learn, share, get inspired and share news within their networks.
We live in the age where people have become a news channel, we are now required to create conversation
We do not consider ourselves a PR Agency but an integrated communications Partner.
ProAktiv is a small agency taking care of a big need to redefine the place and Value of Public Relations, in an ecosystem littered with citizen journalism and the advent of community media.
Our approach to Public Relations is different;
we view our clients’ corporate reputation as a bank account – with the creation of concise, clear and authentic communication strategies targeting varied audience, with relevant information in the right format and the right time, we ensure a build up enough ‘reserves’ of trust to stand firm for the brand through the good and bad times.
Before enlisting the expertise of a Public Relations Agency, you and your brand should answer to the following: